At this watershed moment it is important to leave our biases behind and acknowledge the work that has been done on the ground to address this natural disaster – from civil society institutions to the government to the army, each arm of society is struggling to meet up to the challenges of this occasion, however we must also acknowledge that the tail of this problem is a very long one and does not simply warrant a relief operation but a long term strategy for reconstruction. At Kashf Foundation our current strategy has 3 main phases, we are focusing on the first phase which involves targeting 10,000 families with immediate relief packages. We have targeted two villages in the Khyber Pakhtoonkhwa area at the moment covering 250 families, while 1,500 relief packages are being dispatched this week to the South of Punjab. We are also planning to reach out to another 2,000 families in Southern Sindh by early September, where the flood is still ongoing and will continue our relief work in all these three areas. In the second part of this phase, we also plan to build 500 homes in Southern Punjab, since the housing stock of almost all flood affected families has been lost. We hope to follow this up with a US$30 million reconstruction fund where we will assist families to resettle through an initial income grant programme combined with a sustainable livelihoods approach through microfinance services. The focus of the reconstruction phase will be on women and children in particular, since equity and growth can only take place when women are equal partners in development decisions. We will also be focus on restoring basic infrastructure like schools and water resources. Donations can be made to our relief programme at http://www.floodrelief.pk/kf/. From the perspective of the country it is very important that not only more funds are provided to meet the challenges of the current hour, but further resources need to be put into long term investments in infrastructure and human development and a move towards a moratorium on the country’s international debt needs to be made. All this cannot be achieved without the active involvement and participation of the government since the magnitude of the problem is so great. That being said, it is also important to ensure that adequate measures for accountability be put into place to ensure the funds are utilized well. The current situation warrants a Edward de Bono style response, we all have to put on our 6 thinking hats, roll up our sleeves, jettison our prejudices, and get cracking to help those who need our support most. I urge you to join me in this effort to build a better, more humane world.